Preparing for the New Normal
Water Supplies in an Uncertain Climate
Heeding Nature's Silent Call
Innovating with Water Reuse
The Virginia Rail and American Bittern
Photos taken at Fernhill Natural Treatment System
Paul Slovic, Ph.D.
A founder and president of Decision Research and Professor of Psychology at the University of Oregon.
Linda Macpherson, MPA
Founder · Managing Member · New Water ReSources, LLC.
Window of Discourse
From "The Overton Window" written by Joseph P. Overton
|Good Public Policy|
Provide information that is interesting and engaging and is simple enough to understand but technical enough to trust.
Talking About Water, pp. 71
Sharing a taste
Sending the Message
Pure Water Brew
Clear Concept Verbiage
The only thing remarkable about it is that it isn't remarkable at all.Bill Gaffi, P.E. · General Manager of Clean Water Services · Executive Director of the Clean Water Institute
Words we got back
Expanding Partnership 2014
Department of Environmental Quality , State of Oregon
"Using recycled water will become increasingly important in our region as demands on our water resources increase."
Environmental Protection Agency, United States
"Pure Water Brew is an excellent example of our ability to take water that is otherwise thought of as waste and put it to direct positive value as a beer."
"There is no reason in the world to judge water by its history.We are very much focused on what’s the quality of the water for the use to which it will be put." Ken Kopocis · EPA Deputy Administrator Office of Water (2015)
A Happy Experience
All water is reused, mother nature knows this. Now it's time we know this too.Andy Duyck · Chairman of the Board Clean Water Services